Educational costs are increasingly on the rise. Faced with larger classrooms and smaller budgets, many teachers spend their own money to provide their class with basic learning tools. According to the National Education Association (NEA), teachers spend an average of $589 of their own money each year for classroom supplies—new teachers spend even more.

By providing teachers with much-needed free, quality educational materials that are engaging, easy to use, and meet curriculum needs, marketers become a positive resource. Teachers welcome lesson plans that motivate their students with interesting, topical materials that break the monotony of textbook-based learning.